In a world where artificial intelligence (AI) tools often act like inexperienced interns, require constant supervision, and have limited capabilities, HubSpot is pushing the boundaries of what is possible with its new Breeze Agent. Designed to integrate seamlessly into existing workflows and powered by integrated customer data, these AI team members can significantly improve small business operations.
In the Fall 2025 Spotlight, HubSpot unveiled more than 20 new Breeze agents and assistants who will serve as talented digital colleagues. These sophisticated AI solutions handle a variety of tasks from prospecting and customer communications to research and data management, allowing small business owners and teams to focus on strategic initiatives.
Breeze Agent stands out for its built-in capabilities that allow it to work autonomously within the context of your business. “Breeze Agent is designed to understand your business inside and out so you can effectively handle workflows,” said HubSpot’s Vice President of Product, speaking during the launch. This represents a significant leap in productivity and efficiency, especially for small businesses with limited resources.
Key Benefits of Breeze Agent
One significant advantage is the Breeze Agent’s capacity to handle the entire workflow. For example, data agents can analyze customer data, CRM records, call recordings, and even external web sources to provide in-depth investigation. This is especially useful for small business owners who lack the staff to effectively research data.
Customer agents act as AI concierges, handling customer inquiries, qualifying leads, and resolving issues. The ability to automatically resolve over 65% of conversations not only improves customer service, but can also result in significant cost savings in hiring staff for these roles.
Another notable agent, the Prospecting Agent, acts like a dedicated sales development representative. Monitor buyer signals, conduct research on target accounts, and initiate personalized outreach. This feature can be very useful for small businesses looking to optimize their sales funnel.
Breeze Assistant complements your agents by working with your team in a variety of environments, including HubSpot, a web browser, and the newly introduced mobile app. We help you set up meetings, create content that matches your brand voice, and conduct the necessary research, all tailored to your unique business needs.
real application
Small business owners can apply these Breeze Agents in practical ways. For example, local service providers can streamline operational efficiency by using customer agents to handle on-site inquiries and reservations. Marketing teams can leverage blog research agents to explore trending topics and strengthen their content strategies, helping them maintain a stronger online presence without investing excessive manpower.
Breeze Marketplace and Breeze Studio also provide a centralized resource for businesses to find and customize agents to meet their specific needs. “Discover, discover, and install more than 20 HubSpot-powered agents and assistants designed for marketing, sales, and service teams,” HubSpot said in a press release. These customizations allow you to better align with your business processes and goals.
Challenges to consider
To reap the full benefits, small business owners must approach the adoption of these technologies carefully. Integration can take time and effort, especially training the AI system to correctly interpret and execute workflows based on specific business practices. Additionally, there may be a learning curve for your team to become accustomed to working with AI.
Data privacy and compliance are also important considerations. Owners must ensure that Customer Data used by these agents complies with legal standards and ethical practices. Clear guidance and effective training are essential to comprehensively address these issues.
As small businesses strive to remain competitive, embracing innovative technologies like HubSpot’s Breeze Agents can significantly improve their operational capabilities. Small business owners now have access to an AI workforce that understands their unique needs and goals, providing significant opportunities for growth and increased efficiency.
To learn more about how Breeze agents and assistants from HubSpot can transform your business operations, check out the full announcement here: Hub Spot.
Image via Hubspot
