The brand change can greatly change the company’s trajectory, and some recent examples effectively show this. Facebook’s metaro transition Signal A Strategic movement With methus. Kia’s change emphasizes dedication Electric mobility. Similarly, Pringles and Doritos have modernized their identity to attract young consumers. Since the experience of Keystone Light emphasizes clear necessity, Victoria ‘S SECRET is redefining beauty standards. Brand identity. Each case provides valuable insights to help your business strategy.
Main takeout
- META’s brand change reflects the strategic pivot towards the Meta Bus, increasing the focus of immersive technology and reconstructing the public’s perception.
- The transition from Kia’s motor to wider exercise vision emphasizes confidence and dedication to electricity mobility through a new identity.
- Pringles celebrated the 30th anniversary with a modern design, targeting young consumers and improving digital existence.
- Victoria’s’ SECRET’s brand change promotes inclusiveness and body training, empowering women and solving past criticisms of beauty standards.
- The change of the brand of Keystone Light has caused market turmoil, emphasizing the importance of clear brand identity and the importance of thorough market research.
when Facebook Its announcement Metaro brand change October 2021, it is a Significant change The company’s approach to technology and social interaction.
This branding announcement is not just a new name. It is a Strategic pivot towards Metavus and immersive experience Beyond traditional social media.
Through the new logo and dedicated website meta.comThe company aimed to be located at the forefront of emerging technologies such as AR and virtual reality (VR).
This change was important for reconstructing the public’s perception and adjusting the business goals to develop brands.
Kia’s bold change: from motor to exercise
whenever‘S Brand change in 2021 As the company turned to accommodating a wider vision of a motor to a wider vision, the central moment of evolution was marked. This variant a New logo It is similar to writing signatures that symbolize confidence and ambition in Hyundai Motor’s design.
The slogan “Inspirational Exercise” has encapsulated Kia’s promise. Electric mobility Innovative solution. Surprisingly, the case of Kia’s brand change presentation was displayed at the celebration of Seoul. World record Unmanned aerial vehicles are released as a fireworks.
Pringles and Torios: Modernized symbolic brand
In the rapidly changing market, the brand is the same brand. Pringles and Dori Toss Recognized the importance of Modify their identity Related and appeals Young consumer.
Pringles showed a remarkable thing Brand change Example of 2021, I regained the image of P, the 30th anniversary in England. The new design is almost black and white logo and hairless Mr. P characteristic of P Digital existence.
https://www.youtube.com/watch?v=fve1yoxtmam
Likewise, Doritos also changed the tag line to a «different level» in 2019 and started the «logo GOES HERE» campaign to temporarily remove the logo to emphasize the iconic chip design.
The two brands are innovative design and Target messageIt continues to guarantee market relationships.
Victoria Secret: We redefine beauty standards
As the brand evolves to meet the expectations of modern consumers Victoria Secret We took important measures to redefine beauty standards. Brand change effort.
In August 2021, the brand is from traditional supermodels. Large group. These various female groups are promoted Inatures and body trainingAs a gender discrimination, we deal with the previous criticism of the brand.
To align with the required Social causes and movementVictoria’s Secret aims to have a deeper relationship with women. New messaging and visual identity Give permission rather than objectificationReflecting promise manifold.
This brand change is a pivotal to resonating with young demographic statistics that rebuild the image of the brand and pursues the representatives and sincerity of beauty standards.
Keystone Light: Brand confusion search
but Brand change You can inspire a new life to your company. Keystone lightingRecent efforts show how mistakes can continue Significant confusion In the market.
The brand aimed to modernize the image and attract young audiences, but the new can design is Trademark battle With ~ Stone brewing joint. This dispute was centered on the word “stone”, which caused confusion among consumers.
This situation emphasizes the need to maintain clear and clear things. Brand identityEspecially in the competitive industry like beer.
Keystone Light’s brand example acts as a cautious story and shows the risk of not being carried out thoroughly. Market research. Considering the change of the brand, check whether the new identity is not similar to the existing brand by mistake to avoid legal conflict. Consumer confusion.
Frequently asked questions
What is the example of a successful brand?
no way Successful brand Example Dunkin ‘This change, which dropped “donut” from the name of 2018, focused on coffee Modify the image.
DUNKIN ’has simplified branding to attract a wider customer base and increase sales.
You can learn this by identifying core offerings, reassessing brand identity, and matching messaging with the current consumer trend.
This strategic approach can be improved. Brand recognition And leads to growth.
Which company has successfully changed its brand?
Dunkin ‘is a company that has successfully changed its brand. In 2018, the name was simplified DUNKIN ‘Donut Dunkin ‘emphasizes coffee products. This change is Modify the image And attracts a young audience.
https://www.youtube.com/watch?v=sb9if7wbnus
As a result, Dunkin ‘ Experience is abundant Increase in sales Refreshing brand identity.
Considering the change of brands, focuses on core products and target population statistics, so that new identities match the current market trend and customer preference.
Did Dunkin ‘rebranding succeed?
Yes, dunkin ‘s Brand change Successful. By dropping “donuts” and focusing on coffee, they modernized the image and appealed to more audiences.
https://www.youtube.com/watch?v=e1bjkperpps
Simplified logos and lively colors have been improved. Brand recognition. Following the change, DUNKIN ‘has seen an increase of 3% of the same store sales in the United States. This represents a positive consumer reception.
yes, New menu item It is consistent with the current preferences, contributing to better customer experience and participation in shops.
What is the company that changed its name and changed it?
Notable company Brand The name changed is Dunkin.
In 2018, the name dropped the «donut» from the name. Coffee provision Modify the image.
This change aims to attract wider audiences, especially health -sensitive consumers.
conclusion
The brand change is greatly possible influence Business trajectory proven in these five cases. You can identify by understanding the motives of each variant. Strategy It can work on your brand. Whether to accept new technologies, to redefine identity, or target certain potential customers. Clearness and consistency ~ Messaging Essential. Inspires in this example, evaluates your brand’s demands, and considered a way to improve the existence of the market and to resonate with the audience.
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