Twilio’s new study shows that “always” digital culture has a great influence on the business of hiring British workers and this. 36%of the employees urge employers to implement «digital silence» scheduled for «digital silence» with relief measures, reduce distracting and increase productivity. For small business owners, these results provide an opportunity to increase employee satisfaction, and tasks that balance the team’s health demands and continuous connectivity.
Twilio has partnered with YouGov and investigated 1,200 British employees, saying that almost half (47%) had little time to focus on their work. This demand for such digital operation stops that continuous notifications are increasing the perception of damage to productivity and work culture.
«Technology has improved our work, connection and collaboration methods,» said Sam Richardson, director of EMEA & APJs in TWILIO. But because digital tools are more and more and more in everyday life, digital down time can be an answer to confronting the ‘always’ environment that interferes with productivity.
This data shows a clear mission to small business owners. It creates an environment that acts as an in -in -in -in -in, not an interference. Almost 38%of employees are always under pressure to respond with online, especially among young workers. For people aged 26-30, pressure increases to 47%. At the same time, we find out that 40%of employees interfere with the ability to focus on emails and chat notifications, which rises to 50%of 51-55 age brackets.
In the case of small businesses, creating an atmosphere that respects the necessity of employees can increase fraud and productivity. Data suggests that providing a scheduled digital operation time can be a unique sales point when attracting talent. In particular, 44%of workers prefer to work in a company that offers such benefits. This is consistent with the trend that a company that prioritizes employee welfare can improve maintenance and job satisfaction.
However, there is a potential challenge for digital silence. As the business tests the digital operation time, you should be careful not to alienate or interfere with the ongoing project. Workers showed that digital silence was timely on Friday (44%), weekends (about 38-42%) and even Monday (29%). Small companies should consider these patterns when planning communication strategy and customer interaction.
Also, not all employees feel the same about the need for digital silence. Employees aged 18-25, especially young employees, are most interested in the scheduled down time, and only 21%express their desire. This demographic statistics can be found in networking and continuous participation, which may not match the interests of the previous workforce.
Small business owners can be advantageous to explore creative solutions for these tasks. For example, setting a clear communication guideline for availability can help. If you track the progress using the project management tools, the pressure to respond immediately will alleviate the time, allowing employees to manage their time effectively.
As the promotion of digital silence increases, the brand should make external communication personalized and relevant. According to a survey, employees expect the brand to contribute positively to experiences other than work to avoid potential overload in a busy life.
Twilio’s findings serve as morning calls for small business owners who explore the complexity of modern business culture. Emphasizing the balance between connectivity and down time not only supports employee welfare, but also improves overall productivity and job satisfaction. For more information, you can read the original press release of Twilio. here.
Small businesses must capture this opportunity to review the work policy and to create a more powerful participation, improve employee satisfaction, and ultimately attract the best talent.
Image through ENVATO
