In a recent dialogue event, WhatsApp unveiled an interesting development designed to show customer participation in small businesses. Given the tremendous popularity of the platform, these updates can greatly reconstruct how businesses interact with customers, simplify operations, and improve sales.
AI tool to improve customer service
One of the most prominent features introduced is the application of the AI tool. WhatsApp teaches AI to solve frequently asked customer questions so that small businesses can provide fast and accurate answers. This feature can greatly reduce the waiting time and improve customer satisfaction, which is an important factor in maintaining loyalty in the competitive market.
WhatsApp manager said, “Messaging helps business to complete the business: AI not only supports the problem solving, but also promotes the discovery of products, that is, potential customers can receive personalized recommendations depending on the inquiry.This features can help business to promote new products that are suitable for individual preferences.
Small business owners will also find out that AI is beneficial for managing advertising efforts. Integration is extended to advertising for Facebook and Instagram, providing a discount offer to encourage purchases by reminding us of abandoned carts. This overall approach not only induces sales, but also improves customer participation in brand loyalty.
Meta confirmation: Badge of trust
WhatsApp first launched a meta verification program in whatsApp business apps available in Brazil, India, Indonesia and Colombia. This feature allows companies to authenticate their identity and promote customer trust by proven. Companies with Meta Verified Badge will enjoy expanded account support, including the protection of impersonation that increases concerns about many small companies.
The availability of meta identified on multiple devices allows small business teams to collaborate more effectively. Each team member allows the same proven account to participate with customers to facilitate customer service experience. This development emphasizes the most important trend for customer relationships with transparency and accessibility. Two areas where small businesses can have a competitive advantage.
Simplified communication with large companies
Whatsapp is testing new features that can start a tap call to a large company. As the owner of a small company knows, complex requests often require more than chat. Direction communication can promote solutions. Integrating this call function enhances the customer service strategy to easily get the help you need. If this feature is more widely used, small businesses can consider implementation to simplify complex inquiries and communication.
Main takeout
- AI -based supportA company can use AI to respond to general queries, promote products, and encourage sales through target notifications and proposals.
- Improvement of reliabilityThe meta -proven medium promotes consumer trust and provides essential protection for misuse.
- Improved communication: The ability for users to call the business directly can simplify complex customer interactions.
This development offers amazing opportunities, but small business owners should consider potential challenges. To implement AI, initial investments in education and adaptation are required. Companies can be confused in the short term in the on boarding process. Meta -proven programs can also increase trust, but they are familiar with regulations and data processing. Small business owners should prepare for the potential to improve these factors.
For more information, you can read the original press release. here.
Adopting these tools and strategies can be a small business game changer that improves customer communication and simplification operations and increases growth and satisfaction in a competitive environment.
Image through ENVATO
